Coaching the global/local balance
Also in international contexts, the RIC methodology brings a clear and representative solution to the traditional issue of global/local communication.
It allows to avoid the classical “Not invented here” syndrome, which is the resistance that often develops in national or local business units against central management decisions when implementing international communication programmes.
The RIC process, in providing a precise and reliable feed-back from relevant market actors, helps convince national or local managers to apply the most appropriate global/local balance to their communication.
Learn more about:
What is RIC?
Would you like the RIC model applied to your company?
Contact us by filling the form