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Guide

"A Guide to integrated communication" is a short publication which presents :
Ric Modelthe lessons learnt from a recent, international survey on communication management, the quantitative evaluation of the RIC® model by managers, an insight into the RIC® process, followed by testimonials from companies which have succesfully implemented the method.

To receive the Guide (available in English):
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Learn more about:
Survey reports
Articles
Guide
Press Room

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Testimonials

The RIC Guide

Ric Model

The guide to return on integrated communication is a short publication which presents how to measure, manage and maximise the effectiveness of communication...

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