BENEFIT No 1 :
Knowledge of which communication actions will be most effective - even before launching them
Rather than having to rely on your personal feeling to decide which marketing or corporate communication strategy you should apply, the RIC® model allows you to base your decision on a clear frame, representatively validated by the target audiences your communication is intended to reach. And when it comes to developing and implementing various operational communication tools, the RIC® scale easily allows to anticipate their future effectiveness.
BENEFIT No. 2 :
Clear guidance on how to integrate all communications across the company
Everyone is convinced of the need for coherence and integration of a company’s various communication activities, but very few have the appropriate tools or methods to actually succeed in this.
The RIC® model provides you with a proven, scientific tool to effectively steer the integration of all your company’s communications.
BENEFIT No. 3 :
Maximisation of communication performance
The RIC® model allows you to maximise the performance of both your marketing or corporate communication programmes, by determining which contents and formats will achieve highest impact amongst relevant target audiences.
BENEFIT No. 4 :
Reduction of costs
With the RIC® model, you will dispose of a unique tool to determine, from the pre-stages on, which concepts and tools will prove effective in achieving those communication objectives which have greatest return potential. Rather than deciding intuitively which concepts to opt for, the RIC® scale gives you a constant and precise indication of where the budgets should be spent, and where they would simply be useless.
BENEFIT No. 5 :
Scientific demonstration of the effectiveness of your communication
One of the difficulties of corporate or marketing communication actions is to be able to prove how they have contributed to achieving the company’s overall goals. The RIC® model, when applied coherently and consistently, not only helps improve the effectiveness of the communication, but also allows to demonstrate it, with scientific validity and credibility.
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What is RIC?
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