A precise demonstration of communication effectiveness
In guiding the communication tools thanks to a focus on the key decision making parameters, the effectiveness of the communication actions and programmes is maximised.
By acting on the right decision making factors, one triggers maximum interest amongst the targeted decision makers. And it becomes possible to measure precisely the – often important – impact of communication actions and programmes on the key parameters.
The graphs below show the impact of a marketing campaign implemented following the RIC method: important increase of the “top of mind” awareness, of the spontaneous awareness, which constitutes the potential market share, and of the aided awareness. One can also monitor considerable improvement of the key image parameters, as well as the strong increase of the sales leads.
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What is RIC?
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